Examius
🌍 Worldwide · Digital Marketing
Digital Marketing Syllabus
Roadmap to Learn Digital Marketing. The complete Digital Marketing outline — 12 subjects, 79 chapters and 237 topics — laid out so you can see exactly what has to be covered and tick each item off as you go.
Digital Marketing subjects
Each subject below has its own page with the full chapter → topic → sub-topic tree and a set of real exam-style flashcards.
2 chapters · 6 topics
Keyword Research12 chapters · 40 topics
Content Writing7 chapters · 17 topics · 59 sub-topics
WordPress12 chapters · 34 topics · 106 sub-topics
Search Engine Optimization8 chapters · 26 topics · 80 sub-topics
Social Media Marketing7 chapters · 22 topics · 68 sub-topics
Pay-Per-Click (PPC) Advertising3 chapters · 9 topics
Google Ads8 chapters · 26 topics · 84 sub-topics
Facebook Ads7 chapters · 20 topics · 67 sub-topics
Email Marketing7 chapters · 19 topics · 49 sub-topics
Analytics and Data-Driven Marketing3 chapters · 9 topics
Conversion Rate Optimization (CRO)3 chapters · 9 topics
Digital Marketing flashcard decks
620 question-and-answer cards across 12 decks, written against this syllabus. Preview any deck free.
- Introduction to Digital Marketing — 51 cards
- Keyword Research — 51 cards
- Content Writing — 51 cards
- WordPress — 51 cards
- Search Engine Optimization — 61 cards
- Social Media Marketing — 51 cards
- Pay-Per-Click (PPC) Advertising — 51 cards
- Google Ads — 50 cards
- Facebook Ads — 51 cards
- Email Marketing — 51 cards
- Analytics and Data-Driven Marketing — 51 cards
- Conversion Rate Optimization (CRO) — 50 cards
How to work through the Digital Marketing syllabus
The outline on this page is arranged the way the syllabus itself is: subject, then chapter, then topic, then sub-topic. That last level is what most study plans skip, and it is where coverage actually goes wrong — a chapter marked "done" often has three sub-topics inside it that were never touched.
Weight your plan accordingly: Keyword Research carries 40 topics while Introduction to Digital Marketing carries 6. Giving both the same number of weeks is the most common planning mistake for Digital Marketing.
The ~280 hour estimate above is a first pass only: roughly 45 minutes per topic plus 12 minutes per sub-topic. Revision cycles, past papers and mocks sit on top of that number.
Digital Marketing syllabus FAQ
What subjects are in the Digital Marketing syllabus?
Digital Marketing covers 12 subjects: Introduction to Digital Marketing, Keyword Research, Content Writing, WordPress, Search Engine Optimization, Social Media Marketing, Pay-Per-Click (PPC) Advertising and Google Ads, and 4 more. Together they contain 79 chapters and 237 named topics.
How many topics does the Digital Marketing syllabus contain?
The full Digital Marketing outline breaks down into 79 chapters, 237 topics and 513 sub-topics. Keyword Research is the largest single subject with 40 topics across 12 chapters.
How long does it take to cover the whole Digital Marketing syllabus?
Roughly 280 hours for one full pass. That estimate allows about 45 minutes per topic plus 12 minutes per sub-topic, so it is first-pass coverage — revision, past papers and mock tests sit on top of it. At 3 hours a day that is about 13 weeks.
Are there Digital Marketing flashcards?
Yes — 620 question-and-answer flashcards across 12 decks, one per subject, written against this syllabus. A sample of every deck is readable on this site for free, and the complete decks are in the Examius app.
Is this Digital Marketing syllabus free to use?
Yes. Every page here is free to read, and importing the Digital Marketing syllabus into the Examius app to tick off topics as you finish them is free too. No account is needed to start.
Related Digital Marketing syllabuses
Roadmap to Learn Social Media Marketing
Content Marketing syllabusRoadmap to Learn Content Marketing
Google Ads syllabusRoadmap to Learn Google Ads
Search Engine Optimization syllabusRoadmap to Learn Search Engine Optimization
Email Marketing syllabusRoadmap to Learn Email Marketing
Facebook Ads syllabusRoadmap to Learn Facebook Ads