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Digital Marketing WordPress Syllabus

Every chapter and topic of WordPress examined in Digital Marketing — 12 chapters, 34 topics and 106 sub-topics, plus 51 flashcards written against it.

12Chapters
34Topics
106Sub-topics
~45hEst. first pass
14%Of Digital Marketing
51Flashcards

WordPress syllabus — full chapter and topic list

Expand any chapter to see its topics and sub-topics. This is the whole examinable outline for WordPress in Digital Marketing, not a summary of it.

  1. Introduction to WordPress

     2 topics
    • What is WordPress?
      • History of WordPress
      • WordPress.org vs WordPress.com
      • Uses of WordPress
    • Setting Up WordPress
      • Choosing a Domain Name
      • Selecting a Web Hosting Service
      • Installing WordPress

  2. WordPress Dashboard

     2 topics
    • Overview of the Dashboard
      • Admin Toolbar
      • Sidebar Menu
      • Screen Options
    • Settings
      • General Settings
      • Writing Settings
      • Reading Settings
      • Discussion Settings
      • Media Settings
      • Permalink Settings

  3. Themes and Customization

     3 topics
    • Choosing a Theme
      • Free vs Premium Themes
      • Installing a Theme
      • Activating a Theme
    • Customizing Your Theme
      • Using the Customizer
      • Custom CSS
      • Theme Options
    • Creating a Child Theme
      • Why Use a Child Theme?
      • Creating a Child Theme
      • Activating a Child Theme

  4. Plugins and Extensions

     3 topics
    • What are Plugins?
      • Finding Plugins
      • Installing Plugins
      • Activating Plugins
    • Essential Plugins
      • SEO Plugins
      • Security Plugins
      • Backup Plugins
      • Performance Plugins
    • Managing Plugins
      • Updating Plugins
      • Deactivating Plugins
      • Deleting Plugins

  5. Content Management

     4 topics
    • Posts vs Pages
      • Creating a Post
      • Creating a Page
      • Differences and Use Cases
    • Categories and Tags
      • Using Categories
      • Using Tags
      • Organizing Content
    • Media Library
      • Uploading Media
      • Editing Media
      • Managing Media
    • Comments
      • Moderating Comments
      • Spam Protection
      • Discussion Settings

  6. Advanced WordPress

     4 topics
    • Custom Post Types
      • What are Custom Post Types?
      • Creating Custom Post Types
      • Using Custom Post Types
    • Custom Fields
      • What are Custom Fields?
      • Creating Custom Fields
      • Using Custom Fields
    • User Roles and Permissions
      • Understanding User Roles
      • Assigning Permissions
      • Managing Users
    • Multisite Network
      • What is a Multisite Network?
      • Setting Up a Multisite Network
      • Managing a Multisite Network

  7. WordPress Security

     2 topics
    • Securing Your WordPress Site
      • Basic Security Practices
      • Using Security Plugins
      • Regular Backups
    • Dealing with Hacks
      • Identifying a Hack
      • Recovering from a Hack
      • Preventive Measures

  8. WordPress Performance

     2 topics
    • Optimizing Your WordPress Site
      • Caching Solutions
      • Image Optimization
      • Database Optimization
    • Speed Testing
      • Using Speed Testing Tools
      • Interpreting Results
      • Implementing Improvements

  9. SEO for WordPress

     3 topics
    • Basic SEO Concepts
      • On-Page SEO
      • Off-Page SEO
      • Technical SEO
    • Using SEO Plugins
      • Yoast SEO
      • All in One SEO Pack
      • Rank Math
    • Content Optimization
      • Keyword Research
      • Optimizing Titles and Meta Descriptions
      • Using Internal and External Links

  10. E-commerce with WordPress

     3 topics
    • Introduction to WooCommerce
      • Installing WooCommerce
      • Setting Up WooCommerce
      • Adding Products
    • Managing an Online Store
      • Handling Orders
      • Setting Up Payment Gateways
      • Shipping Options
    • Extending WooCommerce
      • Using WooCommerce Extensions
      • Customizing Product Pages
      • Managing Inventory

  11. WordPress Development

     4 topics
    • WordPress Coding Standards
      • PHP Coding Standards
      • HTML/CSS Coding Standards
      • JavaScript Coding Standards
    • Theme Development
      • Creating a Theme from Scratch
      • Template Hierarchy
      • Theme Customization API
    • Plugin Development
      • Creating a Plugin
      • Plugin API
      • Best Practices
    • REST API
      • Introduction to REST API
      • Using REST API
      • Creating Custom Endpoints

  12. WordPress Community and Resources

     2 topics
    • WordPress Community
      • WordPress.org Forums
      • Meetups and WordCamps
      • Contributing to WordPress
    • Learning Resources
      • Official Documentation
      • Online Courses
      • Books and Blogs

WordPress flashcards for Digital Marketing

22 of 51 cards from the WordPress deck — real questions with worked answers.

  1. What is WordPress?

    WordPress is a free, open-source content management system (CMS) written in PHP and paired with a MySQL/MariaDB database, used to build and manage websites, blogs, and applications.

  2. What is the difference between WordPress.org and WordPress.com?

    WordPress.org is the self-hosted, fully customizable software you install on your own hosting; WordPress.com is a hosted service run by Automattic with plans that limit customization on lower tiers.

  3. What programming language and database does WordPress rely on?

    WordPress is written in PHP and stores its content and settings in a MySQL (or MariaDB) database.

  4. What are the core technical requirements to install self-hosted WordPress?

    A web server (typically Apache or Nginx), PHP, and a MySQL/MariaDB database — commonly summarized as the LAMP or LEMP stack.

  5. What is the 'famous 5-minute install' in WordPress?

    It is WordPress's quick setup process: upload files, create a database, run wp-admin/install.php, enter site title and admin credentials, and the site is ready in about five minutes.

  6. What is the wp-config.php file used for?

    It stores core configuration such as database name, username, password, host, table prefix, and security keys (salts) that connect WordPress to its database.

  7. How do you access the WordPress admin dashboard?

    By navigating to yourdomain.com/wp-admin (or /wp-login.php) and logging in with an administrator username and password.

  8. What is the WordPress Dashboard?

    The Dashboard is the main admin control panel (wp-admin) where you manage content, appearance, plugins, users, and settings; its home screen shows At a Glance, Activity, and Quick Draft widgets.

  9. In the admin dashboard, what is the difference between the Toolbar and the admin (left) menu?

    The Toolbar is the top black bar giving quick shortcuts (new post, comments, profile) on both front and back end; the left admin menu is the vertical navigation to sections like Posts, Pages, Media, and Settings.

  10. What does the 'At a Glance' dashboard widget show?

    A summary of the site's content counts — number of posts, pages, and comments — plus the current WordPress version and active theme.

  11. Which Settings submenu controls the site title, tagline, admin email, and timezone?

    Settings > General.

  12. What does Settings > Reading control regarding the homepage?

    It sets whether the front page displays your latest posts or a static page, and how many blog posts appear per page, plus search-engine visibility.

  13. What is the 'Discourage search engines from indexing this site' checkbox in Settings > Reading?

    A setting that adds a noindex request (via robots meta/robots.txt) asking search engines not to index the site; it is advisory and not guaranteed to be honored.

  14. What does Settings > Permalinks control?

    It controls the URL structure of posts and pages (e.g., plain, day-and-name, or the SEO-friendly 'Post name' format).

  15. Which permalink structure is generally recommended for SEO?

    The 'Post name' structure (yourdomain.com/sample-post/), because it produces clean, keyword-rich, human-readable URLs.

  16. What does Settings > Discussion configure?

    Comment and moderation behavior — whether comments are allowed, moderation and approval rules, avatars, and notification emails.

  17. What is a WordPress theme?

    A collection of template files, stylesheets, and assets that controls the visual design, layout, and presentation of a WordPress site without changing its core content.

  18. Where do you install and activate a theme in the dashboard?

    Under Appearance > Themes, where you can add, preview, install, and activate themes from the WordPress directory or an uploaded ZIP file.

  19. What is the difference between a free and a premium theme?

    Free themes come from the WordPress.org directory at no cost with community support; premium themes are paid, typically offering more features, dedicated support, and regular updates.

  20. What is the WordPress Customizer?

    A live-preview interface (Appearance > Customize) that lets you change theme settings — such as colors, site identity, menus, and widgets — while seeing changes in real time before publishing.

  21. What is the difference between the Customizer and the Site Editor (Full Site Editing)?

    The Customizer edits classic themes via live-preview panels; the Site Editor (Appearance > Editor) is used by block themes to edit templates and template parts with blocks under Full Site Editing.

  22. What is a child theme in WordPress?

    A theme that inherits the functionality and styling of a parent theme, allowing you to customize a site without editing the parent's files directly.

See more WordPress flashcards →

Planning WordPress for Digital Marketing

WordPress is about 14% of the Digital Marketing syllabus by topic count — 34 of 237 topics, spread over 12 chapters. At roughly 45 minutes per topic plus 12 minutes per sub-topic, a first pass runs to about 45 hours.

The heaviest chapters are Content Management (4 topics), Advanced WordPress (4 topics), WordPress Development (4 topics) . Front-load those while your energy is high; the short chapters are better revision filler later.

Work top-down: read the chapter, then tick topics off individually rather than marking the whole chapter done. Sub-topics are where silent gaps hide.

WordPress (Digital Marketing) FAQ

What is in the Digital Marketing WordPress syllabus?

WordPress is split into 12 chapters — Introduction to WordPress, WordPress Dashboard, Themes and Customization, Plugins and Extensions, Content Management and Advanced WordPress, and 6 more, containing 34 topics and 106 sub-topics in total.

How many chapters are there in WordPress for Digital Marketing?

12 chapters. WordPress accounts for about 14% of the topics in the whole Digital Marketing syllabus (34 of 237).

How long should I spend on WordPress for Digital Marketing?

Budget around 45 hours for a first pass through WordPress — about 45 minutes per topic plus 12 minutes per sub-topic across its 34 topics. Add revision cycles on top.

Are there flashcards for Digital Marketing WordPress?

Yes — a 51-card WordPress deck. Sample cards are printed on this page, and the full deck is free in the Examius app with spaced repetition scheduling.