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Digital Marketing Social Media Marketing Flashcards
51 question-and-answer cards covering Social Media Marketing as it is examined in Digital Marketing. 24 of them are printed below, taken from across the deck — no signup, no paywall on the preview.
24 sample cards from the Social Media Marketing deck
Sampled from the end of the deck, so these are different cards from the ones shown on the syllabus page.
What are the four common tiers of influencers by follower count?
Nano (1K–10K), Micro (10K–100K), Macro (100K–1M), and Mega/Celebrity (1M+).
What is social media advertising?
Paid placement of content on social platforms to reach targeted audiences beyond organic reach, using formats like image, video, carousel, and story ads.
Distinguish organic reach from paid reach.
Organic reach is the number of people who see content without paid promotion (through following, sharing, and the algorithm); paid reach is the number who see content because money was spent to promote it.
State one key advantage each of organic and paid social strategies.
Organic builds long-term trust, community, and is cost-free; paid delivers fast, scalable, precisely targeted reach and measurable results.
What are the typical stages of a social media campaign lifecycle?
Planning/goal-setting, creative development, launch/execution, monitoring/optimization, and analysis/reporting.
What is A/B testing in social media campaign management?
Running two variants of an ad or post that differ in one element (image, copy, audience, CTA) to determine which performs better before scaling the winner.
What is the difference between reach and impressions?
Reach is the number of unique people who saw content; impressions is the total number of times content was displayed, including repeat views by the same person.
Define engagement rate and give its formula.
Engagement rate is the percentage of an audience that interacts with content. A common formula is $$\text{Engagement Rate} = \frac{\text{Total Engagements}}{\text{Total Followers}} \times 100\%$$
What is the formula for click-through rate (CTR)?
$$\text{CTR} = \frac{\text{Clicks}}{\text{Impressions}} \times 100\%$$
What is the formula for conversion rate?
$$\text{Conversion Rate} = \frac{\text{Conversions}}{\text{Total Clicks (or Visitors)}} \times 100\%$$
What does CPM mean and how is it calculated?
CPM is cost per mille (cost per 1,000 impressions): $$\text{CPM} = \frac{\text{Total Ad Spend}}{\text{Impressions}} \times 1000$$
What does CPC mean and how is it calculated?
CPC is cost per click: $$\text{CPC} = \frac{\text{Total Ad Spend}}{\text{Total Clicks}}$$
What is ROAS and how is it calculated?
ROAS is return on ad spend, measuring revenue generated per unit of ad cost: $$\text{ROAS} = \frac{\text{Revenue from Ads}}{\text{Ad Spend}}$$
What is the formula for return on investment (ROI) as a percentage?
$$\text{ROI} = \frac{\text{Net Profit}}{\text{Cost of Investment}} \times 100\%$$
What is cost per acquisition (CPA)?
The average cost to acquire one converting customer: $$\text{CPA} = \frac{\text{Total Ad Spend}}{\text{Number of Conversions}}$$
Distinguish vanity metrics from actionable metrics.
Vanity metrics (likes, followers, impressions) look impressive but don't tie to goals; actionable metrics (conversions, CTR, ROI, leads) directly inform decisions and prove business value.
What is a KPI in social media marketing?
A Key Performance Indicator—a specific, measurable value (e.g., engagement rate, conversion rate, CPA) used to track progress toward a marketing objective.
Name three native analytics tools provided by social platforms.
Facebook/Meta Business Suite Insights, Instagram Insights, and LinkedIn Analytics (also X Analytics and TikTok Analytics).
What is the difference between native analytics and third-party analytics tools?
Native analytics are built into each platform and cover only that platform; third-party tools (e.g., Sprout Social, Hootsuite Analytics) aggregate data across multiple platforms for unified cross-channel reporting.
What is a social media conversion funnel?
A model of the customer journey through stages—awareness, consideration, conversion, and loyalty/advocacy—used to map content and metrics to each stage.
What is sentiment analysis in social media analytics?
The classification of mentions or comments as positive, negative, or neutral to gauge public perception and emotional tone toward a brand.
What is the difference between followers and reach as growth metrics?
Followers count people who have subscribed to an account (audience size); reach counts unique people who actually saw a piece of content, which can be larger or smaller than the follower count.
What is amplification rate as a social media metric?
The rate at which followers share your content, calculated as $$\text{Amplification Rate} = \frac{\text{Shares}}{\text{Total Followers}} \times 100\%$$
Why should social media KPIs be tied back to business objectives?
Because measuring metrics that align with goals proves marketing's value, guides budget and content decisions, and prevents optimizing for vanity numbers that don't drive results.
What this deck covers
The Social Media Marketing deck follows the Digital Marketing Social Media Marketing syllabus — 7 chapters and 22 topics — so questions land on material that is genuinely examinable rather than trivia around it. That works out to roughly 7.3 cards per chapter.
Answers are written to be recallable, not just readable — averaging about 143 characters, which is long enough to carry the reasoning and short enough to say out loud.
A deck like this earns its keep on the second and third pass. Read the syllabus first so you know the shape of the subject, then use the cards to find the specific facts that have not stuck.
Social Media Marketing flashcards FAQ
How many Social Media Marketing flashcards are in this Digital Marketing deck?
51 cards. This page previews 24 of them, sampled evenly across the deck so you can judge the difficulty before installing anything.
Are these Digital Marketing flashcards free?
Yes. The preview here is free to read with no signup, and the full 51-card deck is free inside the Examius app.
What do the Social Media Marketing cards cover?
They follow the Digital Marketing Social Media Marketing syllabus — 7 chapters and 22 topics — so the questions track what is actually examinable.
How should I use these flashcards?
Read the syllabus first so you know the shape of the subject, then drill the deck. Examius schedules each card with spaced repetition, so cards you keep missing come back sooner and ones you know drift further apart.