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🇵🇰 CSS Business Administration · flashcards
CSS Business Administration Marketing Flashcards
59 question-and-answer cards covering Marketing as it is examined in CSS Business Administration. 24 of them are printed below, taken from across the deck — no signup, no paywall on the preview.
24 sample cards from the Marketing deck
Sampled from the end of the deck, so these are different cards from the ones shown on the syllabus page.
What does PESTEL stand for in environmental analysis?
Political, Economic, Social (sociocultural), Technological, Environmental (natural), and Legal factors.
What is 'demography' as a marketing environment force?
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. It is important because markets are made up of people.
What are the four components of a SWOT analysis, classified by internal/external?
Internal: Strengths and Weaknesses. External: Opportunities and Threats.
List the five stages of the consumer buyer decision process.
1) Need recognition, 2) Information search, 3) Evaluation of alternatives, 4) Purchase decision, 5) Post-purchase behavior.
What four sets of factors influence consumer buying behavior?
Cultural, Social, Personal, and Psychological factors.
Name the components of the Cultural and Social factors influencing consumers.
Cultural: culture, subculture, social class. Social: reference groups, family, roles and status.
Name the four psychological factors influencing consumer behavior.
Motivation, Perception, Learning, and Beliefs and attitudes.
What is 'cognitive dissonance' in consumer behavior?
Post-purchase buyer discomfort caused by uncertainty or conflict after a purchase (doubts about whether the right choice was made); a form of post-purchase conflict.
List Maslow's hierarchy of needs from lowest to highest.
Physiological, Safety, Social (belongingness/love), Esteem, and Self-actualization needs.
Name the four types of buying decision behavior (Assael).
1) Complex buying behavior, 2) Dissonance-reducing buying behavior, 3) Habitual buying behavior, 4) Variety-seeking buying behavior — varying by involvement level and degree of brand differences.
How does business (B2B) buying behavior differ from consumer buying?
B2B has fewer but larger buyers, more derived demand, more inelastic and fluctuating demand, professional/more involved purchasing, more buying participants, and closer buyer-seller relationships.
List the eight stages (buyphases) of the business buying process.
1) Problem recognition, 2) General need description, 3) Product specification, 4) Supplier search, 5) Proposal solicitation, 6) Supplier selection, 7) Order-routine specification, 8) Performance review.
What are the three types of business buying situations (buyclasses)?
Straight rebuy, modified rebuy, and new task.
What is the 'buying center' in business marketing, and name its roles.
All individuals participating in a B2B buying decision. Roles: Users, Influencers, Buyers, Deciders, and Gatekeepers.
What is a Marketing Information System (MIS)?
People and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use it to generate and validate actionable customer and market insights.
List the four steps of the marketing research process.
1) Defining the problem and research objectives, 2) Developing the research plan, 3) Implementing the research plan (collecting and analyzing data), 4) Interpreting and reporting the findings.
Distinguish primary data from secondary data.
Primary data: information collected for the specific purpose at hand (surveys, observation, experiments). Secondary data: information that already exists, collected for another purpose (internal records, government data, commercial sources).
Name the three types of research by objective.
Exploratory research (gather preliminary info/define problems), Descriptive research (describe markets, demographics, attitudes), and Causal research (test cause-and-effect hypotheses).
What are the four major bases for segmenting consumer markets?
Geographic, Demographic, Psychographic, and Behavioral segmentation.
Give examples of variables used in demographic segmentation.
Age and life-cycle stage, gender, income, occupation, education, religion, ethnicity, family size, and generation.
What does behavioral segmentation divide buyers by?
Knowledge, attitudes, uses, or responses to a product — e.g., occasions, benefits sought, user status, usage rate, and loyalty status.
What are the requirements for effective market segmentation?
Segments must be Measurable, Accessible, Substantial, Differentiable, and Actionable (MASDA).
Name the three (four) market targeting strategies.
Undifferentiated (mass) marketing, Differentiated (segmented) marketing, Concentrated (niche) marketing, and Micromarketing (local/individual).
What is concentrated (niche) marketing?
A market-coverage strategy in which a firm goes after a large share of one or a few smaller segments or niches, rather than a small share of a large market.
What this deck covers
The Marketing deck follows the CSS Business Administration Marketing syllabus — 7 chapters and 24 topics — so questions land on material that is genuinely examinable rather than trivia around it. That works out to roughly 8.4 cards per chapter.
Answers are written to be recallable, not just readable — averaging about 134 characters, which is long enough to carry the reasoning and short enough to say out loud.
A deck like this earns its keep on the second and third pass. Read the syllabus first so you know the shape of the subject, then use the cards to find the specific facts that have not stuck.
Marketing flashcards FAQ
How many Marketing flashcards are in this CSS Business Administration deck?
59 cards. This page previews 24 of them, sampled evenly across the deck so you can judge the difficulty before installing anything.
Are these CSS Business Administration flashcards free?
Yes. The preview here is free to read with no signup, and the full 59-card deck is free inside the Examius app.
What do the Marketing cards cover?
They follow the CSS Business Administration Marketing syllabus — 7 chapters and 24 topics — so the questions track what is actually examinable.
How should I use these flashcards?
Read the syllabus first so you know the shape of the subject, then drill the deck. Examius schedules each card with spaced repetition, so cards you keep missing come back sooner and ones you know drift further apart.