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SEO Syllabus
Master search engine optimization to improve visibility and organic website traffic.. The complete SEO outline — 8 subjects, 37 chapters and 145 topics — laid out so you can see exactly what has to be covered and tick each item off as you go.
SEO subjects
Each subject below has its own page with the full chapter → topic → sub-topic tree and a set of real exam-style flashcards.
5 chapters · 20 topics
Keyword Research and Strategy4 chapters · 16 topics
On-Page SEO5 chapters · 20 topics
Technical SEO6 chapters · 24 topics
Off-Page SEO and Link Building4 chapters · 16 topics
Local and E-commerce SEO4 chapters · 15 topics
SEO Analytics, Auditing, and Strategy5 chapters · 19 topics
Advanced and Emerging SEO4 chapters · 15 topics
SEO flashcard decks
413 question-and-answer cards across 8 decks, written against this syllabus. Preview any deck free.
How to work through the SEO syllabus
The outline on this page is arranged the way the syllabus itself is: subject, then chapter, then topic, then sub-topic. That last level is what most study plans skip, and it is where coverage actually goes wrong — a chapter marked "done" often has three sub-topics inside it that were never touched.
Weight your plan accordingly: Technical SEO carries 24 topics while Advanced and Emerging SEO carries 15. Giving both the same number of weeks is the most common planning mistake for SEO.
The ~110 hour estimate above is a first pass only: roughly 45 minutes per topic plus 12 minutes per sub-topic. Revision cycles, past papers and mocks sit on top of that number.
SEO syllabus FAQ
What subjects are in the SEO syllabus?
SEO covers 8 subjects: SEO Fundamentals, Keyword Research and Strategy, On-Page SEO, Technical SEO, Off-Page SEO and Link Building, Local and E-commerce SEO, SEO Analytics, Auditing, and Strategy and Advanced and Emerging SEO. Together they contain 37 chapters and 145 named topics.
How many topics does the SEO syllabus contain?
The full SEO outline breaks down into 37 chapters, 145 topics and 0 sub-topics. Technical SEO is the largest single subject with 24 topics across 6 chapters.
How long does it take to cover the whole SEO syllabus?
Roughly 110 hours for one full pass. That estimate allows about 45 minutes per topic plus 12 minutes per sub-topic, so it is first-pass coverage — revision, past papers and mock tests sit on top of it. At 3 hours a day that is about 5 weeks.
Are there SEO flashcards?
Yes — 413 question-and-answer flashcards across 8 decks, one per subject, written against this syllabus. A sample of every deck is readable on this site for free, and the complete decks are in the Examius app.
Is this SEO syllabus free to use?
Yes. Every page here is free to read, and importing the SEO syllabus into the Examius app to tick off topics as you finish them is free too. No account is needed to start.