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Digital Marketing Syllabus
Roadmap to Learn Digital Marketing. The full Digital Marketing syllabus: 12 subjects, 79 chapters, 237 topics and 513 sub-topics, with 620 flashcards written against it.
Digital Marketing subjects
Digital Marketing has 12 subjects. Each one is listed below with its chapters in syllabus order; open a subject for every topic and sub-topic inside them.
Introduction to Digital Marketing
- Overview · 3 topics
- Digital Marketing Channels · 3 topics
Keyword Research
- Introduction to Keyword Research · 3 topics
- Understanding User Intent · 3 topics
- Types of Keywords · 4 topics
- Keyword Research Tools · 5 topics
- Finding Seed Keywords · 3 topics
- Expanding Keyword Lists · 3 topics
- Analyzing Keyword Metrics · 4 topics
- Keyword Segmentation · 3 topics
- Competitive Analysis · 3 topics
- Keyword Mapping · 3 topics
- Advanced Keyword Research Techniques · 3 topics
- Monitoring and Updating Keywords · 3 topics
Content Writing
- Introduction to Content Writing · 2 topics
- Content Strategy · 2 topics
- Writing Techniques · 3 topics
- SEO and Content Writing · 3 topics
- Editing and Proofreading · 2 topics
- Content Promotion · 3 topics
- Analytics and Improvement · 2 topics
WordPress
- Introduction to WordPress · 2 topics
- WordPress Dashboard · 2 topics
- Themes and Customization · 3 topics
- Plugins and Extensions · 3 topics
- Content Management · 4 topics
- Advanced WordPress · 4 topics
- WordPress Security · 2 topics
- WordPress Performance · 2 topics
- SEO for WordPress · 3 topics
- E-commerce with WordPress · 3 topics
- WordPress Development · 4 topics
- WordPress Community and Resources · 2 topics
Search Engine Optimization
- Introduction to SEO · 3 topics
- Keyword Research · 3 topics
- On-Page SEO · 4 topics
- Off-Page SEO · 3 topics
- Technical SEO · 4 topics
- Local SEO · 3 topics
- SEO Analytics · 3 topics
- Advanced SEO Strategies · 3 topics
Social Media Marketing
- Introduction to Social Media Marketing · 2 topics
- Strategy Development · 4 topics
- Content Creation · 4 topics
- Engagement and Community Building · 3 topics
- Advertising and Promotion · 3 topics
- Analytics and Reporting · 3 topics
- Legal and Ethical Considerations · 3 topics
Pay-Per-Click (PPC) Advertising
- Google Ads · 4 topics
- Bing Ads · 2 topics
- Social Media Ads · 3 topics
Google Ads
- Introduction to Google Ads · 2 topics
- Campaign Types · 5 topics
- Targeting Options · 4 topics
- Ad Creation · 3 topics
- Bidding Strategies · 2 topics
- Performance Tracking and Optimization · 4 topics
- Advanced Strategies · 4 topics
- Compliance and Best Practices · 2 topics
Facebook Ads
- Introduction to Facebook Ads · 2 topics
- Setting Up Facebook Ads · 2 topics
- Creating Facebook Ad Campaigns · 5 topics
- Designing Effective Facebook Ads · 2 topics
- Analyzing and Optimizing Facebook Ads · 3 topics
- Advanced Facebook Advertising Strategies · 4 topics
- Compliance and Best Practices · 2 topics
Email Marketing
- Introduction to Email Marketing · 2 topics
- Email Marketing Strategy · 3 topics
- Email Campaign Planning · 3 topics
- Email Marketing Tools and Platforms · 3 topics
- Compliance and Best Practices · 3 topics
- Advanced Email Marketing Techniques · 3 topics
- Case Studies and Real-World Examples · 2 topics
Analytics and Data-Driven Marketing
- Web Analytics · 3 topics
- Social Media Analytics · 3 topics
- Email Marketing Analytics · 3 topics
Conversion Rate Optimization (CRO)
- CRO Fundamentals · 3 topics
- Landing Page Optimization · 3 topics
- Sales Funnel Optimization · 3 topics
Digital Marketing flashcards
620 question-and-answer cards across 12 subject decks, each shown in full on its subject page.
- Introduction to Digital Marketing — 51 cards
- Keyword Research — 51 cards
- Content Writing — 51 cards
- WordPress — 51 cards
- Search Engine Optimization — 61 cards
- Social Media Marketing — 51 cards
- Pay-Per-Click (PPC) Advertising — 51 cards
- Google Ads — 50 cards
- Facebook Ads — 51 cards
- Email Marketing — 51 cards
- Analytics and Data-Driven Marketing — 51 cards
- Conversion Rate Optimization (CRO) — 50 cards
Digital Marketing syllabus FAQ
What subjects are in the Digital Marketing syllabus?
Digital Marketing covers 12 subjects: Introduction to Digital Marketing, Keyword Research, Content Writing, WordPress, Search Engine Optimization, Social Media Marketing, Pay-Per-Click (PPC) Advertising, Google Ads, Facebook Ads, Email Marketing, Analytics and Data-Driven Marketing and Conversion Rate Optimization (CRO).
How many chapters and topics are in the Digital Marketing syllabus?
79 chapters and 237 topics, broken down further into 513 sub-topics, across 12 subjects. Keyword Research is the largest subject, with 40 topics in 12 chapters.
Are there Digital Marketing flashcards?
Yes — 620 question-and-answer flashcards in 12 subject decks. Each deck is printed in full on its subject page here, and the same cards are in the Examius app with spaced repetition. The free plan covers one exam of your choice, including its flashcards; Examius Pro, a one-time purchase, unlocks every other exam and deck.
Related Digital Marketing syllabuses
Roadmap to Learn Social Media Marketing
Content Marketing syllabusRoadmap to Learn Content Marketing
Google Ads syllabusRoadmap to Learn Google Ads
Search Engine Optimization syllabusRoadmap to Learn Search Engine Optimization
Email Marketing syllabusRoadmap to Learn Email Marketing
Facebook Ads syllabusRoadmap to Learn Facebook Ads